Background > Turn-Key Marketing for Small Businesses
Strategic Marketing Solutions is a full-service direct mail marketing company that helps small businesses attract local customers through design, print, and mailing services, supported by call tracking and campaign analytics.
While working at an agency, I was brought in to develop their website based on a set of design mockups. We focused on translating their service offering and brand into a responsive, interactive web experience that could clearly communicate value while supporting future content needs.
Objectives
- Translate design mockups into a responsive, production-ready website
- Introduce subtle interactive elements without compromising usability
- Optimize performance through image compression and SEO foundations
- Ensure consistency across browsers and devices through testing
- Expand the UI kit to support a content scalable blog using WordPress
Translating Design into a Functional Interface
The work started with interpreting the design mockups and mapping them to responsive layouts that would hold up across screen sizes and browsers.
The site was developed within the proprietary CMS, building out reusable structures and layering in custom CSS animations to enhance interaction. Images were optimized and compressed to improve load performance without sacrificing quality.
Key Interactions
Animated Services Map
Interactivity was added to the services map section to boost engagement with offerings.
Services and Offers List
Subtle animations help highlight information making the content easier to scan and navigate.
Outcome
As the project evolved, the site was templated to include a WordPress-powered blog. This allowed the team to manage content more flexibly while still maintaining the overall design system established in the original build.
The result was a fully responsive marketing website that closely reflected the original design vision while functioning smoothly across devices and providing a scalable way for the team to manage ongoing content.