Background > Sports Live Coverage
Becca, a marketing professional, brought social content to life with videos, photos, and graphics. Her work captures live moments into engaging stories to help New York Knicks fans feel more connected to the team.
Organizing Content into a Cohesive Narrative
Objective
- Design a balanced layout for visual impact
- Create a shareable interactive PDF linking to live social posts
- Highlighting key moments and projects with clear narrative
- Clear and polished print-ready document
We curated assets and text to formulated a 17-page portfolio book that was safe to print and compressed for digital. The sharable PDF has clickable elements hyperlinked to respective social media, Instagram and Twitter, posts of her Sports Marketing Professional work.
Process
A challenge arose from the sheer number of posts we had to work with, organizing the content in an appealing fashion posed a visual clutter challenge. By creating a strategy map it prioritized the hierarchy of content, displaying memorable moments more prominently to create flow and variety.
Becca secured a role with the Dallas Mavericks the following month.
